BAPVA: Meeting Information

June 2011 Meeting

Please note the meeting will be held one week earlier than normal on June 13th.

Monday, June 13, 2011

Networking starts at 6:00, Presentation starts at 6:30 PM

Cost: Free to members. Non members: $20.

We will NOT be broadcasting this meeting live.

Location: The Santa Clara Fire Dept. Training Center, 1900 Walsh Ave., Santa Clara, CA

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Summer has finally arrived, and even though it's raining and cold outside, BAPVA heats things up with another sizzling meeting!

Wedding Marketing Expert Alan Berg will be in town and will be our featured speaker. His talk "10 Ways your Website is Killing Your Business" will be another event you won't want to miss. He is also holding a workshop the following day in Pleasanton. Please see the details below.

Next Month, we will return to our normal schedule (3rd Monday of the Month) and hold another Member Exhibition. This is your chance to show off your work, have it judged and earn points towards the Videographer of the Year award, the most prestigious award issued by BAPVA. Each video must be 4 minutes or less and you can enter only one per category (wedding/event, documentary or corporate). So dig through your work from the last 12 months and show off how awesome you are!

Alan Berg

10 Ways Your Website Is Killing Your Business

Alan Berg

Just having a website isn't good enough these days. Many businesses' websites are actually costing them business, and they don't even know it. You may be getting prospects to visit your site, but not converting them into sales. Listen and learn these "10 Ways Your Website is Killing Your Business", and how you can update your site to make you more money. Most will cost you little, or nothing to change.

WHAT YOU WILL LEARN:

Is your website your adversary or ally?
What information should and shouldn't be on your site?
How does your website fit into your overall marketing strategy?
Is your site attracting the wrong prospects?
Easy tips and fixes that can make a big difference

With more than 20 years in wedding related sales and marketing, Alan Berg is uniquely qualified to help local wedding businesses achieve their goals. Alan spent 11 years at The Knot, the leading lifestage media company, most of them as vice president, overseeing the sales, education and training of the local sales team and local wedding pros around the country.

He is the founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and businesses.

Alan is the author of the new book "If your website was an employee, would you fire it?", published by his company Left of Center Marketing & Publishing... ideas for when business isn't right.

He is a professional speaker and member of the National Speakers Association, the leading organization for professional speakers. He speaks to thousands of local business professionals every year through webinars and live presentations.

Wedding Industry Leaders Conference

Tuesday, June 14, 2011 from 9:30 AM - 2:30 PM

Join Alan Berg for a unique educational event at the beautiful Casa Real at the Ruby Hill Winery in Pleasanton, CA.

This event is an opportunity for highly motivated wedding professionals to experience a series of targeted presentations by author and wedding marketing expert, Alan Berg. This event is not an official BAPVA organized event.

More than just a speech, this is an up close and personal series of informational, thought-provoking and motivational topics. It's also an opportunity to surround yourself with other like-minded business people.

Seating is limited to just 45 attendees, so register today to reserve your seat!

BAPVA Member's receive $50 OFF - use promo code: BAPVA

Click Here to Register

Whether you're targeting the middle of the market or the luxury bride, if you're open to new ideas and concepts, and ready and willing to take the actions necessary to achieve your goals, this event is for you.

Event Schedule:

9:30am Registration/Check-in

10:00am-10:50am - first session - Attitude/Perspective

Your Attitude for Success

What separates the successful businesses from the rest? It's not ideas or money, it's the attitude that they bring to the table, every day. Do you have what it takes to succeed? It's there, inside of you,

There never seem to be enough hours in a day, so what's a wedding pro to do? The good news is that there's a lot that you can and should be doing, you just need a little help, a little perspective or maybe a big nudge.

In this keynote session you'll hear:

· How to understand the power of your perspective

· How your time is more in your control than you may believe

· How you're not alone in what you're feeling

· How you can use this power to succeed in business and in life

Attend this session to recharge your inner power to reach greater heights, personally and professionally. You'll leave feeling empowered to take the actions necessary to move your business forward

11:00am-12:00pm - second session - websites

5 reasons why brides will leave your website in 5 seconds

Is your website "sticky"? Do brides come to it and stay for a while? Or, do they bounce right off of it and move on to your competitors in the blink of an eye? Whether you love your site or hate it, you have to get brides to stick around and take action or you have no chance of getting their business.

In this session you'll find out what you're doing right, and wrong, and easy things you can do to improve the conversion of your visitors into customers.

What you'll learn:

· What site features are the biggest turn-offs

· How to gain a better perspective on how your site is doing

· The number one way to get more brides to contact you

· Easy things you can do to improve your site, today

Followed by real website evaluations of businesses in attendance... are you brave enough to let everyone see your site?

12:00pm-1:00pm - Group Lunch - included

1:00pm-2:00pm - Closing session - Sales techniques

Close More Sales Today

Whether you love to sell or hate it, if you don't close the sale there's no food to cook, dresses to sew, images to capture, flowers to arrange, music to play, weddings to coordinate... you get the idea.

You can do everything else well (marketing, social networking, advertising, websites, conversion, SEO and ROI), but you still have to take that final step and close the sale. Love it or hate it sales is an integral part of your wedding business.

In this session Alan will give you the tools you need to close more sales, including:

· When to ask for the sale

· How to ask for the sale

· How to see the buying signals more clearly

· Plus: we'll reveal the number one skill you need to close more sales

2:00pm-2:30pm - Q&A

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